I have not written to you or shared much on social media in the past three months, and this has been a real process of surrender—resisting the pressure or expectation to show up online regularly while I am in a period of research and development.
As a social media coach and consultant, this feeling can sometimes seem magnified because I think about how unprofessional it could come across… Yet, in the same breath, I know I need to model a more natural, seasonal, cyclical, and energetic way of working online.
I have been going within.
I have been talking to the sky and to the trees.
I have been watching and listening.
I have also been making changes to how I work with my clients, while working on some new material, a new book, and new offerings for 2024 and beyond (wheee!)
I believe that it is good to take a sacred pause from social media.
To go offline and into your creative cave.
I've written about this before; it can actually be beneficial for you to take time out to research, test, learn, and grow before sharing more with the external world through these digital forms.
We have been taught by the social media companies themselves, who profit from our spending as much of our time and attention on their platforms as possible, to never take time off, to always show up, and to share our thoughts and feelings as they come up rather than taking time to process. We've been taught to rush things to feed the machine and the collective energy.
Not everyone, not even conscious marketing coaches, agree with me on this though! Some say you should show up even when you are ill, but I'm not into this. Social media as part of your business is a marathon, not a sprint.
There was a Reel on IG that went viral about some Redwood trees being given a chemical similar to adrenaline so the trees wouldn't go into hibernation. These trees then died within a year. I do believe in the power of consistency, but consistency doesn't mean showing up every day or in every season. You can still be consistent in your craft even if you take a season to hibernate yourself.
Communication and visibility with others are, of course, important, but you have a lifetime to grow within your divine timeline. So, knowing that there can be a time and a place for your visibility is vital; otherwise, you could just be adding to the noise or doing yourself a disservice.
It's noisy out there! Yet we've been taught that people will forget about us or think less of us if we don't show up in their inboxes or on their social media feeds every day—or if we don't comment on current affairs, let's say.
Yet if we have a 'Strategy of Love,' which focuses on building relationships through our content and connections on social media, do you believe that to be true?
I don't forget my friends if they don't call me for a few months.
I don't think less of those who choose not to share their opinions about everything happening in the world online.
Darn it, I'm always amazed when I mute someone for thirty days, how quickly they appear again! 😆
Time, social media, life... is not linear.
Wouldn't it be amazing if we could bring more of this energy to the table when it comes to social media, rather than this expectation or value to always being on, always producing, always performing, always opinionating?
Unless your business model really calls for it—could we collectively slow the pace and show each other that there is another way?
The internet and social media are wild right now; the world is wild, and social media is a mirror to our collective consciousness. There are many dense and big energies to navigate, particularly when we understand the impact of emotional contagion.
Perhaps you feel called to reassess, to re-strategise a new way for the year ahead.
I would give time to thinking about how you might be able to prepare and automate your online visibility just that bit more, to give yourself more space if you want and need to share things online right now.
I feel that it is more important than ever to show up with intention rather than in reaction.
I'm dreaming into and researching better ways for us to co-exist physically and digitally so that we can spend more time offline. I am working on what serves us strategically, in a way that can be automated authentically and nurtures us, our businesses, and the collective, more magically.
I will share more in the months to come.
With love,
Katie
Yes! As you know lovely I am not only loving this, I am LIVING this right now. My body has spoken and my health couldn’t care less about ‘showing up’. It needs analogue rest. Externalising everything, extroverting constantly to perform and produce can be exhausting for the Feminine soul, the body, the highly sensitive, the creative, the introvert. Thank you for embodying and voicing this return to conscious connecting, walking the talk and just plain common sense! Huge love xxx
Love this + thank you for sharing your wisdom + modelling HOW we ride this wild social media ride in a more nurturing way, KB - love your magic!