A Very Meta Moment
Things I’m noticing about Ai copy… and also about myself, right now, writing this
This piece kept going off-track, but then I realised that is the very thing that I am referring to.
I wanted to write something useful about Ai-generated or Ai-edited writing, in light of all that I am seeing on social media. How it currently feels with content starting to sound the same on some level.
Emails. Social Captions. Web copy. YouTube videos.
A lot of content has the signature of “I’ve been ChatGPT’d” right now.
This week I watched a very interesting round table interview on Diary of A CEO about Ai Agents, which also got me thinking about what happens to online communication, particularly if we get to Ai’s communicating on our behalf.
My very meta moment... Using ChatGPT to help me write about it.
It started to play out in real time for me, as I see how my copy can also be ChatGPT’d. Even with my awareness, my intention, sharing voice notes, scribbled notes, notes upon notes, for my Chat to work with… It still was sounding… Not. Like. Me. And much more like ChatGPT.
I’m sharing this because I think this is a real tension for us as content consumers, and also as content creators.
I love working with Ai for efficiency and creativity, as I’ve already shared. I use it in so many ways within my business — including content creation — just like many people are right now.
And if you’re not, you might be thinking about it. I’m getting messages from clients and friends who say they feel like dinosaurs — left behind — because it’s all moved so fast in the last six months.
I’ll write into this more another time.
Because people felt the same way when social media first emerged. And much like social media, this new technology is going to evolve and change so much over the years to come.
It’s a productivity tool, yes.
A creative tool, yes.
It can be a reflector. A mirror.
A research tool. An idea generator...
But when it comes to communication, to our voice and our voices — to the way we sound online and with what we share with the online world… Something is happening that I don’t want to ignore.
People I follow, people I know, admire, work with, we are all starting to sound similar on some level. It’s pretty subtle, but it’s there. There are ever apparent shapes and sounds to Ai-edited content, that I am starting to see literally everywhere.
Makes sense. I have still used my ChatGPT to help me edit this.
We need to stay on it, and in it.
Using Ai: Writing with integrity and authenticity
I use Ai. I’m using it right now to help me shape this article. I know lots of people who are using Ai to write content for social media, emails, marketing, books even, and more. I see how this is changing the way we write, the way we sound, how we express ourselves, the way we communicate—and it’s not necessarily for the better.
It feels much deeper than when I wrote this about this same thing back in February. I went offline in the most part, whilst I was in Peru, and since returning to digital spaces, I am seeing the familiar pattern of Ai edits across a lot more online comms.
I even have friends share how they are using it to respond to people on dating apps. The percentage of content / communication either being created by, or edited with the same or similar programming, continues to increase.
Do you see it? Do you feel it?
How do you feel it? How do you feel about it?
We have to keep figuring out this relationship with Ai.
It is so easy for us to begin to rely on it, and miss something important, about connection and communication, in the ease of automation or perceived perfection.
In the Diary of a CEO podcast they even went as far as to say that, we have created ‘a new species’ which is a complex, evolving situation.
Or is everything consciousness evolving?
Just imagine that for a moment, just because it is digital doesn’t mean it isn’t real.
How would you think about, or work with, Ai then? As a new species?
This is all happening in the latest season of Earth, in real time, right now.
I’m now going to jump from that big (and somewhat 🤯 picture) to take a moment to go back and explore, the sameness…
[ flashback to Never Ending Story as they go on a quest to understand the nothingness…]
Finding our way with Ai
I usually stay away from social media comment sections, but this week, when I saw lots of posts attacking people for using Ai, I found myself unable to stop my fingers from flowing. The language I saw was pretty strong — from F* You’s, to calling out anyone in the spiritual, wellbeing world using Ai in their business, as being out of integrity, or not t…
Also see the Diary of a CEO podcast as referenced above for more research.
On a very simple, first instance, for those using Ai in their content creation, it means we’re going to have to learn how to edit the edit.
To get a lot better at noticing where the Ai is changing us and to spot and knock all that Ai-ness out, if are going to continue to work with it.
Or remember how to write without it?!
ha.
What about Spiritually?
Because I do also think this is spiritual on some level…
What does it mean when we all start to sound the same?
Is it collective consciousness?
Hive mind? Oneness?
Are we being assimilated?
This makes me think of the Tower of Babel.
📜 What is the Tower of Babel?
It’s a story from the Bible (Genesis 11:1–9), and here’s the short version:
After the Great Flood, humanity spoke one shared language.
They decided to build a massive tower to reach the heavens — a symbol of their unity, ambition, and power.
But God saw it as hubris — humans trying to be gods.
So he “confused their language,” making them all speak different tongues, and scattered them across the earth.
The tower remained unfinished, and it became known as “Babel” (which sounds like the Hebrew word for “confusion”).
From my ChatGPT
And now, through technology, are we building another tower to reach the heavens? This time in code and driven by algorithms? Are we repeating the pattern in digital form? Are we being invited to notice it… and choose differently?
There is so much beauty is in our diversity. At what point does helpful become homogenised?
What happens when we start outsourcing our digital expression and communications, to a centralised tool?
Is it a mirror? is it our dreaming?
A reflection of collective patterns?
It does exist in another dimension and we have we created it.
Holographic universe.
Simulation theory.
These programs are now running ,where our unique essence can be (if not used carefully) ironed out by a tool that is designed to make us legible, likeable, clean?
What do we lose in that process?
What do we gain?
It becomes visible. Or it doesn’t.
We wake up. Or we get assimilated.
So what we could gain — is the flip.
Authenticity. Real human stories, faces, places, messy and unfiltered that stand out and shine more than ever.
If everything is smoothed out, will raw and real have more value? Or less?
We have come through an age where to be smoothed out, has been celebrated, through the programming of ‘the media’ maybe this is a next layer of that program?
How do we change the program? Flip the script?
The scripts. The prompts. The programs.
Literally — by how we choose to work with it.
Or within it. Within ourselves.
Working with our inner sun.
As within, so without.
What have you noticed?
What are you feeling within your own work with Ai?
I’d love to know.
If you’re navigating this tension with Ai, I have created an “Authentic Ai for Spiritual Creatives” micro-course — where I explore working with Ai in a 30 minute class, with slides, workbook, a prompt guide and guided visualisation to help you connect with your authentic, creative flame before you work with any Ai tools 🔥