Ai as a Co-Creator
2025 Social Media Energy Report; Patterns, Predictions and Potentials
As we step towards 2025, social media continues to be one of the most transformative and controversial forces shaping our personal and collective lives. The energetic dynamics of how we engage with these platforms are constantly shifting, driven by new technologies, emerging behaviours, and the ever growing awareness of our digital wellbeing.
Over the next couple of months I’m going to explore some patterns, predictions and potentials I see shaping the social media space as we move ever forward.
Ai as a Co-Creator
As a co-creator artificial intelligence has quickly become a key player in social media and content creation. The multi-tasking social media manager in me of years gone by, feels like this is a magical dream come true, which enables us to generate text, images, videos, and even entire campaigns with remarkable speed and ease. Is this a good thing though? Did we need even more content?! No. But do we need it created by generative Ai algorithms? Possibly. But not completely.
Co-Creation is Key 🔑
However exciting Ai can be - including for me 🙋🏽♀️ - it does raise A LOT of questions about authenticity… the future of the internet… the quality of social media content… And our digital wellbeing.
Many people are being lazy with how they use Ai to create content. They’re not quality-checking or energetically checking what’s being posted on their accounts or on their behalf. While Ai creates the potential for a whole new workflow in social media content creation—one that could unlock even more creativity—many aren’t being discerning. They’re just letting Ai churn out content without providing the best prompts or inputs for meaningful co-creation. And it shows.
Right now, it feels like many are just creating more, faster, which is exactly what current social media algorithms will crave, despite it not being good for our brains.
You have to take part to Co-Create!
Creating prompts when making Ai creations engages your creative brain. It can feel like a chore, something to speed past—because it’s quicker and easier to let the Ai get on with it. But if you want to use Ai to authentically create something that resonates, you gotta Co-Create.
Seeing the essence of what you want, describing the detail of it and properly instructing the Ai on what you want to co-create with it, can bring multimedia visions and ideas to life in a way that has not been possible before… But without the authentic, unique creative input, without this essence, the essence of the human co-creating with Ai, it will only lead us deeper into the ‘en-shitification’ of the internet (that’s been going on for years).
Lazy Ai Use is a Turn-Off
Lazy use of Ai for content generation on social media is a major turn-off—and it will only become more so. Even as Ai becomes more sophisticated, I believe we’ll still be able to tell whether something is a true co-creation or just mindless output, fuelling yet another algorithm.
This isn’t entirely new. It’s similar to when people hire social media PAs or agencies and churn out content that lacks creativity and true connection. Despite this, much of it can still go viral, Ai or otherwise.
But I believe that the quality of content created reflects how engaged or disengaged we are with the process. Ai and social media is a mirror in so many ways.
It might be incredibly fast, but it’s still pretty glitchy.
Can You Tell When Content is Ai-Generated?
How does Ai-generated content make you feel?
How does it make you feel about the person or account posting it?
How do you feel about co-creations?
Can you tell the difference?
I look for the patterns. Language patterns. Visual patterns. Glitches. Energy. Does it look or feel like a co-creation? What is it’s intention?
I do watch a few channels now where the whole thing is scripted, voiced and produced by an Ai. Remembering that the outcomes stem from the prompts and intention of humans… From motivational video memes on IG, to long form videos where the Ai imagines both ancient and alien civilisations. I can find these Ai creations quite fascinating. But a lot of it can be misleading, eg, I searched for a guided meditation by Joe Dispenza the other day, and found a lot of things that were definitely Ai Joe, which just is not the same!
The amount of generative Ai we are seeing on social media has increased a lot this year. They say that in 2025 as much as 90% of online content could be Ai generated in some form. Once again, the online game will change. Ai already is changing everything online, but in 2025 it will change even more.
A Pivotal, Multi-Dimensional Time
There’s so much more to say about Ai, and I’ll continue to explore and share these ideas with you. We’re living through such a pivotal, multi-dimensional time. It feels as though with Ai we’re connecting to both Atlantis behind us and the Age of Aquarius ahead.
Themes of technology, communication, and transformation are key, as we move into our sci-fi era.
More soon. Much love.