We are going to embrace the potent energies of the current cosmos and learn to balance both structure and creativity for your social media presence.
I’m going to share how the recent Virgo full moon, Saturn's transit into Pisces, and the upcoming Aries new moon can help you create authentic and engaging content while maintaining organisation and intentionality, as we tap into your inner Soulful Influencer and harness the power of a Framework to Flow Within and something new for you, a Soulful Content Quadrant.
It’s been an intense couple of weeks, one way or another. Astrologically we had a powerful full moon in Virgo, plus Saturn moved into Pisces for the first time in 26 years (on my birthday nonetheless), and now we have an Aries new moon on the equinox this week. These are all strong energies and I felt like it would be good to explore, understand and write about how all these cosmic energies might be affecting us as Soulful Influencers on social media.
You may have found the frequency of the Virgo full moon encouraging you to take a more practical approach to social media, because organisation and attention to detail is Virgo’s vibe! Using it as a tool to help you achieve specific goals or objectives, approaching it with a proper strategy, plan and framework rather than doing it on the fly or ad hoc. It may also have inspired you to be more organised and intentional with your social media use or encourage a more analytical and practical approach emphasising the importance of organisation and intentionality.
Have you noticed that coming up for you?
Do you have an organised and intentional approach to social media?
I often hear from people who don’t like the idea of being organised with their social media because it feels too prescribed or not authentic enough. They like to create for social media ‘when inspiration strikes’. They like to post in the moment and to go with the flow, rather than feel constrained by a plan or strategy. With my expertise and perspective as a professional Pisces, this fluid approach really depends on what you are using social media for, what you want it to do for your business or organisation, and how much you are able to manage your own boundaries around it.
Here is where Saturn’s transit into Pisces can bring some significant shifts around this kind of thinking. Saturn represents structure, boundaries, and discipline, while Pisces is associated with intuition, creativity, and spirituality. The combination of these energies suggests a time of learning to balance the practical and organised with our emotional and creative selves for the greater good.
In my experience, you can still be an authentic Soulful Influencer when creating content away from the apps and using a framework for your flow. You can still be authentic if you are creating content strategically. You can still be artistic. You can still be inspired and inspiring when you have a plan.
Here are a few of my favourite ways to create structure, intention and organisation:
Creating Structure with a Framework to Flow Within
Identify your frequency – how many posts per week.
Choose your key content types – for example, if you were to post 5x per week to Instagram, you could choose a framework of: 2 reels, 1 carousel, 1 meme and 1 photo with microblog.
Next, decide on your themes for each week or month that nurture your audience around key ideas, messages or products.
Prepare this content ahead of time and use a scheduling tool (see my article ‘To Schedule or Not to Schedule’ for more on this) to automate the publishing process and analytics to measure results.
Embracing Balance with a Soulful Content Quadrant
In pursuit of balancing creativity and structure in your social media presence, I'd also like to introduce you to a Soulful Content Quadrant. This nifty framework allows you to categorise your content into four main sections that align with your purpose and objectives, ensuring consistency and variety in your posts. Here's an example of how you might create a Soulful Content Quadrant:
Inspiration: Share heartwarming quotes, personal experiences, or anecdotes that resonate with your audience and align with your mission. You could share a beautiful quote or a story about how you overcame a challenge.
Education: Offer valuable insights, tips, and resources to help your audience grow and learn. As a Soulful Influencer, you could share a tutorial, a blog post, or a video discussing your THING!
Connection: Engage with your audience by asking thought-provoking questions, sharing glimpses of your life, or discussing personal interests. You might share a snapshot from a recent event, ask your followers about their favourite self-care practices, or post a picture of something beautiful you recently witnessed.
Promotion: Showcase your offerings, collaborations, or events to help grow your influence. Keep this section balanced with the other three, so your content doesn't come across as overly promotional. As a Soulful Influencer, this might include announcing a new online course, highlighting a special collaboration, or sharing a testimonial from someone who's been touched by your work.
By using a Soulful Content Quadrant, you create a structured framework that still allows for creative expression and flexibility. As you plan your content, aim for a balance across the four categories, ensuring you stay true to your purpose and objectives.
Create Your Sacred Schedule and Reflect
Once you have your Framework to Flow Within and a Soulful Content Quadrant alongside a clear understanding of your objectives, it's time to create your content schedule. Make this process sacred to help you stay consistent with it.
This schedule can be as simple or as detailed as you like, but it should provide a roadmap for when and what you'll post. Having a schedule in place can prevent last-minute scrambling.
However, don't be too rigid with your schedule – as per the Saturn into Pisces energies, allow room for divine inspiration and adjustments when the universe sends new opportunities and inspirations your way.
Keep track of your content's performance and adjust your strategy as needed. Embrace the practice of regularly reflecting on your social media presence. Set aside time to review your content, analyse its performance, and consider any adjustments to your strategy. This ongoing practice ensures you maintain a balance between structure and creativity, resulting in a social media presence that is authentic, engaging, and purpose-driven.
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During this time, collectively we may start to feel a stronger connection to the content we create and consume on social media and seek more meaningful content. Saturn's influence may also bring a greater sense of responsibility and accountability in our online interactions, encouraging us to establish boundaries and discipline in our use of it. This transit may also inspire us to balance our emotional needs with practical considerations, learning how to engage with social media in a way that aligns with our goals and values.
Do you get the organised, analytical bug with the energy of Virgo?
Are you committing to a schedule with Saturn and allowing for your creativity to flow with Pisces?
Now take notice and see if the incoming Aries energy with this New Moon and the ‘new beginnings’ energy of Equinox gets you fired up to take clear action.
‘As the Chandra Symbol for 0° Aries says: “It is the initial phase, the radically new cycle taken up with a passion, with a huge appetite for things to do, problems to solve, worlds to streamline.”’
– Lorna Bevan, Hare In The Moon Astrology.
Some Inner Unicorn Questions to leave you with:
Will you take up this new cycle & break new ground with passion?
Will you take action / advice / back yourself by creating structure for your creativity?
Will you take a leap of faith, solve the problems and do what you need to in order to make social media work for you?
Thanks for reading, I hope it helps! Let me know what stood out the most for you in the comments below.
as always, your words help ground and inspire me! thank you for sharing from your heart and expertise!