The Power of Identifiable Content
Why We Love Quizzes, Memes and Self-Discovery on Social Media
I've been pondering another fascinating aspect of social media lately: why is content that we can identify with so much more engaging and shareable than other content?
You know what I'm talking about: the quizzes that reveal which Harry Potter house you belong to, the memes that capture our inner thoughts so perfectly, and those posts that seem to speak directly to our souls. As social media enthusiasts, we can't help but be drawn to this type of content. But why is that? And more importantly, how can we use this understanding to create content that truly resonates with our audience?
In my work with author Rebecca Campbell, I am currently helping deliver a βWhat Type Of Mystic Are You?β quiz on socials. This campaign serves as a prime example of the power of identifiable content. Not only does the quiz provide a fun and engaging way for her community to learn more about themselves, but it also fosters a sense of connection and belonging among her followers. It's fascinating to see the quiz generate such a high level of engagement and interest in real-time, as people eagerly share their results and compare them with friends and followers. The success of this quiz highlights to me the importance of creating content that resonates with our audience and encourages self-discovery and sharing within our online communities.
The Psychology Behind Identifiable Content
Our fascination with identifiable content has deep roots in human psychology. At our core, we are social beings who crave connection, validation, and a sense of belonging. Sharing content that we identify with is a way to express ourselves, learn more about who we are, and connect with like-minded individuals.
When we see a meme or take a quiz that resonates with us, it validates our thoughts and experiences. By sharing this content, we invite others to share in our discoveries and engage in a collective moment of self-discovery. It's a way of saying, βHey, I see myself in this, do you too?β This sense of connection can be incredibly rewarding, especially on social media where our lives often intersect with those of others.
Applying This Knowledge to Your Content Strategy
So, how can we use this understanding of the psychology behind identifiable content to create social media posts that truly resonate with your audience? Here's a simple exercise to help you get started:
Identify your audience's interests and values. Consider the topics that your audience is most passionate about, and the values that they hold dear. What do they care about? What makes them tick?
Reflect on your own interests and values. As a content creator, you'll be most effective when you're creating content that aligns with your own interests and values. Find the intersection between your audience's passions and your own, and focus on creating content around those themes.
Create content that encourages self-discovery. Create content that invites your audience to learn more about themselves and their place in the world. This could be a quiz, a thought-provoking question, a personal story, or a meme that speaks to a universal truth.
Make it shareable. Ensure that your content is easily shareable, with clear calls-to-action that encourage your audience to share their discoveries with their friends and followers. This will help you reach more people and grow your community of like-minded souls.
Now that we've explored the power of identifiable content, let's take it a step further. To truly understand what it means to create content that others can identify with, it's important to first recognise your own content creation style. This self-awareness will provide valuable insights into how you can best connect with your audience and inspire them to share your content with their online connections.
To help you uncover your unique content creation style, and by way of example, I with the help of ChatGPT, have created a short quiz that will allow you to better understand your strengths and preferences as a content creator.
So, are you ready to dive in and discover what type of content creator you are?
What Type of Content Creator Are You?
When you think about creating content, which aspect excites you the most?
A. Sharing my personal experiences and stories.
B. Teaching others and sharing my expertise.
C. Inspiring people with visuals and aesthetics.
D. Making people laugh and entertaining them.
How do you prefer to engage with your audience?
A. Through heartfelt and meaningful conversations.
B. By answering questions and offering advice.
C. By sharing beautiful images and creative visuals.
D. With humour and lighthearted banter.
What type of content do you enjoy consuming the most?
A. Personal stories and reflections.
B. Educational articles and videos.
C. Stunning photography and artistic visuals.
D. Memes, funny videos, and entertaining posts.
Which of these best describes your content creation process?
A. Intuitive, heartfelt, and authentic.
B. Structured, informative, and detailed.
C. Artistic, creative, and visually driven.
D. Spontaneous, witty, and playful.
Now, see which letter you chose the most and get your result:
Mostly A: You're a Storyteller! Your content creation style is focused on sharing your personal experiences and emotions. You have a gift for connecting with your audience through your authenticity and vulnerability.
Mostly B: You're an Educator! Your content creation style revolves around sharing your knowledge and expertise. Your audience looks to you for guidance, and you enjoy helping them grow and learn.
Mostly C: You're a Visual Artist! Your content creation style is all about aesthetics and visuals. Your audience is captivated by your beautiful images and creative visuals, which inspire and uplift them.
Mostly D: You're an Entertainer! Your content creation style is focused on humour and entertainment. You have a knack for making people laugh and enjoy brightening their day with your witty and lighthearted content.
You can use this newfound understanding of your content creation style to help you create more content that resonates with both you and your audience.
Remember, when you create from a place of passion and authenticity, your content will naturally connect with others.
In a world where we're constantly bombarded with information, content that we can identify with cuts through the noise and speaks to our hearts. By understanding the psychology behind our love for quizzes, memes, and self-discovery, we can create social media content that truly resonates with our audience and fosters a sense of connection and belonging.
So go forth, beautiful content creators, and share that which speaks to the hearts of your community. Remember, the power of connection lies in our ability to recognise ourselves in one another.
PS. Do let me know in the comment below what Type of Content Creator you are!
I got Educator and StoryTeller. βοΈ